How to Get Free Stuff as a Musician
Disclaimer: Work is required...but not as much as you might think!
You don’t have to be a famous rockstar to get a brand deal. It would be a dream come true if Jeep were to sponsor your next tour, but in the case you’re not there yet, it doesn’t mean there aren’t other brand partnership opportunities that could take your music career to the next level—or at least help out with some smaller, everyday necessities of being a musician.
Before creating a list of possible partners, here are some questions to ask yourself:
What are some of your most important values?
Do you, as an artist, have a mission statement?
What does your fan demographic look like?
How many followers do you have?
How do they respond with your brand?
Where are they from?
What are their interests?
The next step that makes partnering with brands completely doable is to start to think of smaller, local companies that share the same values and demographics.
What are some of your favorite hometown micro-breweries or dispensaries? Are there any retail shops or restaurants that align with your brand as an artist, that would be open to hosting an in-store show, or trading goods for social media shares? Are there any non-profits in your area that support a cause you believe in?
It’s very important to remember that you’re not just asking for free stuff, you’re pitching yourself as a potential partner. What exactly can you offer companies, and do they actually need those offerings?
If you want real-life examples of successful brand partnership campaigns to help you map out your own campaign, check out our DIY Music PR Bootcamp module, How to Use Brands to Increase Your Fanbase.
“It had never crossed my mind that an independent artist could obtain their own brand placements or (tour) sponsorships. I thought you had to be extremely famous and then brands would come to you and that was the only way. Christian from DIY Music PR helped me understand that I have more power as an artist than I thought possible before her workshop.”
-- Graeme Knapp aka Elated