DIY MUSIC PR Case Study: Neko X James

NEKO X JAMES_MAD.jpeg

K-pop turned pop star JAMES (aka James Lee) and multi-platinum producer NEKO (aka Erik Lidbom) released two pop singles between March 29 and May 11, 2019. All written and produced by the duo, the project was coined NEKO X JAMES. Between the two, they’ve charted over 150 times, performed for tens of thousands of fans, placed top 10 on the Billboard world charts, sold over 45 million units and accrued millions of Spotify streams.

These are the results from their campaign with DIY MUSIC PR between February 27, 2019 and May 30, 2019.

James Monthly Listeners:

2/27: 24k

5/30: 68k

Erik Monthly Listeners:

2/27: 2k

5/30: 48k

Spotify Streams:

"Automatic:" 50k

"MAD:" 56k

EDITORIAL ("MAD" + "Automatic")

Billboard

All Access Asia

What the K-Pop

K-popist

Allkpop

Hip Hop Magz

Elicit Magazine

Elicit Magazine

Elicit Magazine

Soompi

Music Starts Here

KoogleTV

Indie Nation

VoyageLA

Glitter Magazine (digital issue)

Vents Magazine

Indie Pulse Music

Skope Mag

Mob Angeles

The Indie Source

Gas House Radio

Music Existence

SPOTIFY PLAYLISTS "AUTOMATIC"

Dirty Dash (10k followers)

https://open.spotify.com/user/a9h2rhamx66vu6kz0ocnirmtq/playlist/4Gh2IDCdmn9pEtXJkIL1iF?si=r4MiKW1DTbexu_TvLRhyZQ

Droplist (10k followers):

https://open.spotify.com/user/ip5s3dlifurjoxbjjr071mu0v/playlist/6325LpCVeVz1xmv42D7AFb?si=g9O7KKKMTvKxbkGfAZp2Vg

Indie Drip (11k followers)

https://open.spotify.com/user/a9h2rhamx66vu6kz0ocnirmtq/playlist/5Y8qF5faMwbNVkHvJZWvJp?si=ezge9b0oSRuKMVFu1HEEpQ

Americhart (12k followers)

https://open.spotify.com/user/a9h2rhamx66vu6kz0ocnirmtq/playlist/5t0d3OA6TR7YQZnp2jsOkh?si=VFGLZaYgQQq6ETyPju41YQ

Summer Hits (15k followers).

https://open.spotify.com/user/1268708471/playlist/0blSPSK0UFjJPMV4KkNYTQ?si=zgOmfPxlRpGTq590JQkoMw

Popville (31k followers):

https://open.spotify.com/user/128618053/playlist/0YB6kvgSo2TlZ1Z7VfvFQe?si=5AQusiZJSseig08-hryeiQ

Red Zipper (35k followers):

https://open.spotify.com/user/128618053/playlist/3tjg1vPk9dkzWM0Px16e6R?si=KTTf-VhDRXeIwsdesLI4kQ

Trendy Indie (40k followers)

https://open.spotify.com/user/128618053/playlist/4ZMfFnQiWNkMVIem9ZQWKO?si=0HDq6vk4QIeOex-Igk9hJA

Elite Netflix playlist (42k followers):

https://open.spotify.com/user/iamnewbeatorder/playlist/7qlFZPPkoGA9pLVeMF8VIo?si=N1ebUuOaSKG0R8VegViFyA

Supreme Hits (50k followers):

https://open.spotify.com/user/1266680919/playlist/0wPsIINq2Osch0v6cO2S1T?si=i_TYSSX4SVazuPEvTg7Vzw

iTunes US Top 100 Charts (54k followers):

https://open.spotify.com/user/1225102279/playlist/5vwXTsQ4qh7BwX9F8cRCPU?si=wDdbq_4qQRml6JDo99b0UA

Louie Lunchbox (60k followers)

https://open.spotify.com/user/128618053/playlist/1HqrMlgFERBm1rxqMaYkJY?si=SnMaQHs5RCyEkNqMn3_rfg

SPOTIFY PLAYLISTS "MAD"

Russian Doll (5k)

https://open.spotify.com/user/iamnewbeatorder/playlist/7ho0Ne1IA79nnse4yAFpzs?si=6F-N9r3YTCSOFgOI7w0-yQ
Special Netflix Soundtrack Playlist (6k)

https://open.spotify.com/user/iamnewbeatorder/playlist/4mzgFtaPEWyy3SAviX3ETA?si=3m63-NIhT3SUSHXQexOFeg
Sarah's Day Vibes (12k)

https://open.spotify.com/user/1287032454/playlist/2NnS6NpYQBfRHEaii7qhkl?si=ACexCuCmR5Kl5CVxdkSc1Q

The Summer Wave (18k)

https://open.spotify.com/user/xxvju46l10huunzaq3x87wzh1/playlist/27Wpzqg8lZXTFTKW0BhTkQ?si=rFoNqEw7SyyeHV1iFkrnHw
Friends Don't Lie (26k)

https://open.spotify.com/user/1266680919/playlist/2DNu15jKdbh4zedgXHiC2V?si=arzvtF4TQaCz2905DW_QEQ

Only Lavish (28k)

https://open.spotify.com/user/1266680919/playlist/2uMrDZLcnhEtTKerM2UI0n?si=XBUdMvB5T9WwLxpOT6rM6A

Electronic / Dance Madness (31k)

https://open.spotify.com/user/experiencemusicgroup/playlist/1tbXtXFJwxsX0e3m4Jus15?si=O21dS0MmSmGjAuVmUpqHYg
Elite Netflix Soundtrack Playlist (41k)

https://open.spotify.com/user/iamnewbeatorder/playlist/7qlFZPPkoGA9pLVeMF8VIo?si=vgSk0NeMTSq9pLaHdmjXxQ

Abrax Phaeton's VIP List (50k)

https://open.spotify.com/user/1266680919/playlist/7tk6Qvn8XiZP5bwPHKyqeD?si=TR3JWBuuS0OOaBueUENYCA

IndieFlex (50k)

https://open.spotify.com/user/1266680919/playlist/1LxM1lM26I7S2V6gy3j8QX?si=5CyBmpY_Sa2yKGoDfTPMCg

Supreme Hits (50k)

https://open.spotify.com/user/1266680919/playlist/0wPsIINq2Osch0v6cO2S1T?si=FCrpFdHmQMiUxAzg0trbbg

Pop Trending (63k followers)

https://open.spotify.com/user/experiencemusicgroup/playlist/3TPlxkts8O2Vs6vK0rISEQ?si=L9O3tXVRR52Q0WPrkwQKbw

DIY music pr _ Neko X james

Listen to James Lee on Spotify

Listen to Neko (Erik Lidbom) on Spotify

At DIY MUSIC PR we LOVE helping our clients expand their fanbase and grow their online presence through blog articles and Spotify playlist placements. Reach out to kaytee@diyprgroup.com to learn more!