10 PR Must-Haves for Your Music Release (& How PR Can Fatten Your Bank Account)

You’re an independent musician, and these days that means you’re an entrepreneur. To be successful in the music industry, you have to learn to do it all and music PR (or public relations) can be one of your most important allies in your music marketing toolkit. (And the most impactful for growing your fanbase!)

So, how do you wrap your head around the correct promotional strategies so your potential fans take you seriously? Lucky for you, there are some simple tricks you can learn and use for the entirety of your music career – and we’re here to lay them out on the table for you. Let’s take a look at how you can make music PR work for you!

What the heck is PR?

PR is the act of influencing, engaging and building a relationship with key stakeholders across a multitude of platforms in order to shape and frame the public perception of an organization. (Source: PRSA)

As an artist with something to share with the world, you are capable of engaging stakeholders (or members of the media) in ways that boost your fanbase, social media followers, Spotify streams and ticket sales. All it takes is a little outreach to those members who might take interest in your music or act so they feature you in their blogs, magazines, newspapers, TV shows, event calendars, and so on. 

How can a badass PR campaign fatten your bank account?

A comprehensive PR campaign will make you more money by helping you grow your fanbase or clientele at an exponential level – much more than you could personally do from promoting something single-handedly. With a PR campaign, you’re increasing your network by finding allies who will reach a large audience with one blog post, magazine article, or TV interview. With a well-constructed PR campaign, you have the opportunity to reach hundreds, thousands, and maybe even millions of people with one write-up. And it’s most likely a completely new audience. #winning

Recap: PR is important and can substantially accelerate your career. 

Here are the 10 must-have marketing assets for a professional-grade (and rockstar-worthy) campaign:

  1. Logo (or main identifiable image)

  2. Biography

  3. Promotional photos

  4. Album artwork

  5. Promotional one-sheet

  6. Press release

  7. Media alert (if promoting a live event or show)

  8. Event flyer

  9. Website and/or EPK (Electronic Press Kit)

  10. Social media platforms (Facebook, Instagram, Twitter, YouTube, etc.)

I have my assets – now what?

Once you have gathered and finalized your marketing assets, it’s time to develop your strategy. Try following these steps:

  1. Establish a campaign timeline

  2. Build your media list

  3. Start reaching out to the media

  4. Follow Up

Now, it’s time to take action! We’ve told you what you need for your campaign but there’s so much to learn about how to do it.

DIY Music PR will be hosting a FREE music PR webinar on Thursday, June 6! We’ll dive into best practices for creating your 10 assets (making it super easy for publications to cover you, therefore increasing your potential for coverage) and how to develop your DIY PR strategy for your next new music release.

Sign up for the free webinar here.

And remember… “Action is the foundational key to all success.” – Pablo Picasso 

Questions? Reach out to Kaytee Long, founder and president of DIY PR Group, at kaytee@diyprgroup.com.