Based in Los Angeles, DIY Music PR is a full-service music public relations firm with clients based in the United States, United Kingdom, Spain, Stockholm and beyond. We provide full-service public relations campaigns for new music releases, Spotify playlisting and independent musician career coaching. We are also the creators of the DIY Music PR Bootcamp, empowering independent artists with the resources and education needed to conduct a professional-grade public relations campaign, again and again. Enabling indie musicians across the globe to follow their passion of creating art and to increase their potential to establish a worldwide fan base.

Our clients have been featured by Billboard Magazine, Elicit Magazine, Allkpop, IndieNation, Westword Magazine, Sugr Daily, The Grateful Web, Alternative Addiction, Vents Magazine, Crate Diggers Dallas, Music Existence, GoodBammSho, Skope Mag, Colorado Public Radio, The Prelude Press, Indie Pulse Music, VoyageLA, Bolder Beat, Glitter Magazine, Left Bank Magazine, Dance Music Northwest, 101.9FM, Soompi, Mob Angeles, Music Starts Here, KoogleTV, The Indie Source, Gas House Radio and many more.

Spotify playlist placements include Fresh Folk, Pop Trending, Supreme Hits, Indie Flex, Elite Netflix, Sarah’s Day Vibes, iTunes U.S. Top 100, Summer Hits 2019 and many more.  

Our Services:

Full-Service Public Relations Campaigns:

The DIY Music PR team has a proven track record and combined experience of over 20 years in the industry. We specialize in securing editorial reviews, features, premieres and placements on independent Spotify playlists for our clients. We work with both independent artists and organizations.

DIY Music PR Bootcamp:

The DIY Music PR Bootcamp is designed for independent artists looking for the most cost effective way to conduct a public relations campaign for their next new music release. The Bootcamp is an online curriculum that takes you through the entire step-by-step process of how to do a professional-grade public relations campaign. We’ll teach you best practices for reaching out to music bloggers, methods to increase your fanbase and become more discoverable by fans & industry players, how to develop your strategy and timeline, how to develop a successful radio strategy, social media best practices and so much more. Once purchased, you will receive an email with all content and have access to the Bootcamp content forever and always - enabling you to use it as a resource for the entirety of your career.

One-on-One PR Coaching for Artists, Managers, Students and Publicists in Training:

One of our specialties at DIY Music PR is providing one-on-one coaching for indie artists. This is a cost-effective approach to PR for the artist and enables us to personally guide you during your new music release campaign optimizing your strategy, outreach and results. We can provide coaching sessions via Skype, FaceTime, WhatsApp or whichever platform is most convenient for you. The DIY Music PR Bootcamp is also provided for all one-on-one coaching students.

“I’m more excited than I’ve ever been about music and making connections! I’m so grateful for the opportunity to work with you!” - Tylar Moe

The DIY Music PR Team


Kaytee Long

Founder & Owner of DIY Music PR

Kaytee Long is the owner and founder of DIY Music PR and creator of the DIY Music PR Bootcamp. As a publicist for over a decade, she has experience across multiple beats of the entertainment industry including music, film and television. In addition to full-service PR and coaching independent artists, she has worked with many major recording artists (Cyndi Lauper, French Montana, Neil Diamond, 5th Harmony, LL Cool J, Dave Grohl, Anna Kendrick, Pentatonix, Jessie Reyez, Ringo Starr, Hailee Steinfeld, Ryan Tedder, etc.) and continues to work with award shows such as the Grammys, Billboard Music Awards and the American Music Awards. She has been a featured speaker at many industry events and for organizations such as CD Baby, The Berklee College of Music and Icon Collective.

As the daughter of a musician (and a hobbyist piano player and singer) Kaytee has been raised with a passion for art, the creator, and providing musicians with the education needed to take their careers to the next level. Contact Kaytee at kaytee@diyprgroup.com.

DIY Music PR - Christian Hee

Christian Hee

DIY Music PR, Senior Publicist

Christian Hee takes pride in helping independent and up-and-coming artists build strong foundations, whether it be in their home market, or in markets they visit while on tour. She got her start as an in-house publicist for a boutique artist management company, where one of her proudest accomplishments was working with Colorado band, Elephant Revival, from their first appearance at Red Rocks Amphitheatre as the first of three artists, and up through their third performance as headliners at the renowned outdoor venue. Christian's current day job is as the marketing manager for Z2 Entertainment, where she enjoys working with artists looking to gain traction in the Front Range when they come through the Fox Theatre in Boulder, Colorado.